🔒 Confidential Case Study

B2B SaaS Brand Goes From Zero to Cited in ChatGPT for 40+ Queries

TechNovaByte engineered a dual Generative Engine Optimization (GEO) and digital PR authority strategy—scaling domain authority from DR 12 to DR 54 and securing persistent source citations across AI search engines. Client identity withheld at the client's request for confidentiality.

✦ Enterprise B2B SaaS ✦ United Kingdom ✦ 8-Month Sprint
B2B SaaS platform referenced in ChatGPT and Perplexity AI answer engines
40+
AI Citations
DR 54
From DR 12 Baseline
B2B SaaSIndustry
GEO & Digital PRServices Provided
8 MonthsTimeline
DR 54Domain Rating
UK enterprise software engineering and cloud operations environment
🏢 The Client

About the Software Brand

A UK-based enterprise workflow software company delivering automated data validation for finance, procurement, and operations teams across Europe. Client identity withheld at the client's request for confidentiality.

Market Focus: Enterprise workflow automation & finance data compliance
Business Model: Mid-market to enterprise B2B subscription licenses
Target Audience: Chief Technology Officers, Finance Directors, and Operations Leads
Engagement Scope: Generative Engine Optimization (GEO), entity schema, and high-tier digital PR
⚠️ The Challenge

What the Brand Was Struggling With

Completely excluded from Large Language Model recommendations and high-intent buyer prompts.

"B2B buyers stopped using standard search bars—they asked ChatGPT for software vendor recommendations, and our brand was nowhere to be found."

With an early-stage domain rating of DR 12, the client was trapped in a digital blind spot. Enterprise buyers actively researched vendor comparisons, compliance features, and software alternatives inside ChatGPT, Claude, and Perplexity. However, because the software lacked structured entity associations, industry benchmark data, and authoritative third-party co-citations, Large Language Models consistently recommended their legacy competitors instead.

🎯 Objectives

What We Set Out to Achieve

Strategic visibility and authority benchmarks agreed upon for the 8-month campaign.

Establish the SaaS tool as a verified source entity in Large Language Model knowledge graphs
Scale domain rating from DR 12 to 50+ through tier-1 editorial placements and research studies
Secure natural recommendation citations across 40+ high-value commercial software prompts in ChatGPT
Capture qualified enterprise demo bookings directly from conversational AI referral traffic
🔄 Our Approach

How We Got From Problem to Result

Our systematic 6-stage Generative Engine Optimization and authority framework.

1

LLM Prompt Audit

Tested 300+ conversational buyer prompts across ChatGPT, Perplexity, and Claude to isolate missing entity associations.

2

Entity Architecture

Deployed dense SameAs, Organization, and SoftwareApplication schema linking the brand to recognized industry entities.

3

Original Research

Conducted and published proprietary UK enterprise industry studies to serve as linkable statistical source material.

4

Digital PR Sprints

Secured high-authority citations and contextual mentions across leading technology publications and analyst hubs.

5

Information Gain

Structured core comparison and feature pages with concise, factual, and easily extractable data summaries for AI scrapers.

6

Citation Tracking

Monitored daily AI engine query responses and referral paths to defend source placement across evolving model weights.

🛠️ Tools & Technology

What We Analyzed & Built With

OpenAI logoChatGPT Engine Perplexity AI logoPerplexity AI Ahrefs logoAhrefs Entity Schema logoEntity JSON-LD Google Analytics 4 logoGoogle Analytics 4 Google Search Console logoSearch Console
🖼️ The Work

Before & After

Screens shown are representative mockups. Live product link withheld per NDA.

ChatGPT query output failing to recognize the B2B SaaS platform before optimization

Before: DR 12, invisible to LLMs, and absent from software comparisons

ChatGPT query output actively citing and recommending the SaaS software with direct source link

After: Primary source citations across 40+ high-intent conversational prompts

Ahrefs domain rating trajectory showing growth from DR 12 to DR 54
Entity schema validator confirming linked enterprise knowledge graph data
GA4 analytics dashboard tracking referral sessions from AI engines
📊 Results

Numbers From the 8-Month Sprint

Metrics validated across Ahrefs authority logs, OpenAI prompt outputs, and GA4 analytics.

40+AI Query CitationsChatGPT & Perplexity
DR 54Domain RatingScaled from DR 12 baseline
8 MonthsCampaign DurationSystematic authority climb
+310%Qualified DemosDriven by AI referrals
Domain rating and AI search citation upward curve over 8 months
📈

IMAGE 8 — Authority & GEO Scale Chart
Trajectory curve displaying domain authority climbing from DR 12 to DR 54 alongside rising AI citations

⭐ Client Feedback

What the Founder Had to Say

Feedback shared with client permission
★★★★★
"TechNovaByte helped us go from being almost invisible in AI search to consistently appearing in relevant recommendations. We also saw a clear improvement in qualified demo enquiries from this channel.."
A
Alistair
Chief Marketing Officer — UK B2B SaaS Enterprise
🗓️ Project Timeline

How Long It Took

8 MonthsCampaign Duration
4GEO Specialists
GEO + Digital PRPrimary Scope

Is Your Brand Invisible in the Age of AI Search?

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