ASO Overhaul Doubles Organic App Installs in 90 Days
We completely revamped the App Store Optimization strategy for a UK-based booking app, driving a 2.1x increase in organic downloads within just 90 days and cutting paid ad dependency.
About the Client
Client identity withheld per NDA. A UK-based booking application in the travel and hospitality sector had a robust digital product but was struggling with low organic visibility on both the App Store and Google Play, making them heavily reliant on expensive paid user acquisition.
Great Product, But Zero Organic Visibility
Competitors were stealing high-intent traffic while the client paid for every click.
The client had built an excellent booking app, but their store listing was severely neglected. Outdated screenshots failed to highlight core features, and the app description lacked proper keyword density. As a result, competitors consistently outranked them for the highest-intent industry keywords, leading to high user acquisition costs and stagnant organic growth.
What We Set Out to Achieve
Measurable ASO goals agreed with the client before kickoff.
How We Got From Problem to Result
The strategic ASO methodology deployed over 90 days.
Audit
Conducting keyword gap analysis and extensive competitor benchmarking.
Strategy
Identifying high-volume, low-difficulty keyword opportunities.
Copywriting
Rewriting app titles, subtitles, and descriptions for both algorithms and humans.
Design
Creating high-converting, localized app store screenshots and preview videos.
A/B Testing
Running Google Play Experiments and Apple Custom Product Pages.
Monitoring
Tracking keyword rankings and optimizing based on 30/60/90 day data.
What We Optimized It With
Before & After
Screens shown are representative mockups. Live store details withheld per NDA.
Before: Unoptimized metadata and plain screenshots
After: Keyword-rich copy with high-converting visuals
Numbers From the Real Campaign
Metrics measured over a 90-day tracking period post-implementation.
What the Client Had to Say
"Client feedback is kept confidential under our client agreement. The ASO revamp drastically reduced their blended Cost Per Install (CPI), allowing the marketing team to reallocate their ad budget while watching organic downloads steadily break all-time records."
How Long It Took
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