Cross-Platform Fitness App Launches on iOS and Android in 12 Weeks
We partnered with a New Zealand fitness brand to design and develop a high-performance cross-platform mobile app, successfully launching to rave reviews in record time.
About the Client
Client identity withheld per NDA. An established New Zealand-based fitness coaching brand wanted to transition their growing digital audience from a messy web-based subscription into a premium, unified mobile app experience.
Capturing Market Share Without Doubling Costs
The client needed a native-feeling experience on both major platforms, rapidly.
The app required complex features including seamless high-definition workout video streaming, offline caching, live progress tracking, and secure subscription management. Building these features twice natively (Swift and Kotlin) would have pushed the launch back by months. They needed a single-codebase solution that didn't compromise on performance or user experience.
What We Set Out to Achieve
Measurable goals agreed with the client before kickoff.
How We Got From Problem to Result
The fast-tracked agile process followed during the 12-week build.
Discovery
Mapping out the workout database schema and user progression flows.
UI/UX Design
Creating a dark-mode, high-energy fitness aesthetic in Figma.
Architecture
Setting up the single-codebase framework and scalable cloud backend.
Development
Building the video player, caching logic, and progress tracking modules.
QA & Testing
Rigorous device testing across older Androids and the latest iPhones.
Launch
Navigating the Apple and Google review processes for a synchronized release.
What We Built It With
App Showcase
Screens shown are representative mockups. Live product details withheld per NDA.
Phase 1: Wireframing & User Flow
Phase 2: Final Polished App Interface
Numbers From the Real Campaign
Metrics measured post-launch, compared against baseline goals.
What the Client Had to Say
"Client feedback is kept confidential under our client agreement. The cross-platform approach saved us an incredible amount of capital, and the end product is so fluid that our users assume it was built natively. Hitting a 4.8-star rating on launch week was a huge win for our brand."
How Long It Took
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